“Little Things” Highlights Simple Everyday Actions to Keep Your Family Safe

We are reaching out to share a timely and compelling new public service announcement from the American Lung Association titled “Little Things”—a fresh campaign reminding families that the smallest actions can make the biggest difference when it comes to safety and health.

From buckling a car seat and wearing a helmet to strapping on a life vest, simple actions can save lives. The new PSA “Little Things” is a powerful, visual reminder that protecting yourself and your loved ones is actually pretty simple, and culminates with the equally simple task of getting recommended vaccines. These seemingly small decisions can mean the difference between life and death.

The PSA is part of a broader national campaign to raise awareness about the lifesaving power of vaccination against respiratory illnesses like flu, COVID-19, RSV, pneumococcal pneumonia, and pertussis (whooping cough).

Why Now?

We’ve just come through one of the worst flu seasons for hospitalizations in a decade. Respiratory illnesses continue to strain families, healthcare systems, and our economy. Yet, despite decades of data proving vaccine safety and effectiveness, misinformation continues to prevent many—especially vulnerable adults—from getting protected.

Key Messages:

• Vaccines save lives. Flu vaccines alone prevented an estimated 7,900 deaths and 120,000 hospitalizations during the 2023–2024 season.

• Older adults and those with chronic conditions like COPD are at higher risk for severe complications—and vaccination is their best defense.

• Vaccines protect not just individuals, but entire communities. Outbreaks affect schools, businesses, and public health infrastructure.

• Multiple respiratory vaccines can often be given in a single visit—saving time and increasing protection before viruses start circulating.

We would be grateful for your help in amplifying this vital message through your platform to help ensure families have the information they need to stay safe this season.
For more information or to access the PSA and campaign resources, please visit www.Lung.org/prevent-flu.

Thank you for helping us share this message—it’s the little things that save lives.